5 Signs of a Bad Website

Woman at computer

Your website is often the first impression potential clients see when considering working with your company. How well does your website measure up against the millions of others that are out there? Below are 5 indications of a bad website.

  1. Not Mobile-Responsive
    Mobile responsiveness is critical, as more than half of all web traffic now comes from mobile devices. Google also penalizes websites that ate nor mobile-responsive by even excluding them in search results, if the search had been done on a mobile device. If your website isn’t optimized for both mobile and tablets for iOS and Android devices, you are losing out on converting a huge amount of traffic that comes to your website.
  2. Your Website isn’t Listed on Search Engines
    Even if your website is mobile-responsive, there may be other reasons why it isn’t showing up in search results. There might be infrastructure issues that prevent a good ranking on Google and other search engines, such as a non-existent sitemap. These kinds of issues make it hard for search engine bots to crawl and navigate around your website.
  3. Dated Website Look And Feel
    Customers and prospects rely on website visual design to determine business credibility and quality. A website with inconsistent fonts, out-of-date information, flash animations, blinking text, or poor navigation does not inspire trust in potential clients.
  4. Poor Social Media Integration
    Does your site have links to your social media pages such as Facebook, Twitter, and Instagram? Having a tie-in with social media on your Website is a great way to increase awareness of your site. Social media is bigger than ever before, and many customers expect your business to be on social networking.
  5. No Call to Action
    Your website must have a clear call to action (CTA). A CTA refers to text and buttons that encourage visitors to take a certain form of action. For instance:

    1. “Call us today at…”
    2. “Subscribe to our Newsletter”
    3. “View our current offers”
    4. “Contact us to learn more”

A clear call to action needs to get to the point and be easy to understand. The CTA needs to be prominent on the page.
Website design trends and technologies change rapidly. Is your website keeping up with the times? If your website has any – or heaven forbid, all of – the above issues, we can help. Call us today!

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