Google is the most popular search engine out there, so it’s important to make sure you’re using PPC ads that are catered specifically for their algorithms. Luckily, Google offers a PPC service called Google Ads, which allows you to set up your ads in one place, monitor their success, and adjust your marketing plan as needed. If you’re considering using pay per click advertising for your business, Google Ads is the best place to start and Move Up Faster is here to help!
What is Google Ads? Google Ads, AKA Google AdWords, Pay Per Click(PPC) and Search Engine Marketing(SEM) is Google’s advertising system in which advertisers bid on certain search terms(keywords) in order for their paid ads to appear at the top of the 1st page of Google’s search results. Google then charges you every time your ad is clicked on. Your ad could be seen 10,000 times in a month but only clicked on 300 times. You are only billed for the 300 clicks, not for the 10,000 impressions.
How much will you pay per click? The cost per click depends on how many people you are bidding against and what position you want your ad in. Call us today and we can run an estimate for you which will show you how much you would have to pay per month to be on the top of Google using their Google Ads product.
First, we will sit down with you to determine your digital advertising goals. Do you want customers to call or stop into your business? Or, would you rather get customers to visit your website to browse your products? This will help us create a specific call-to-action that will direct potential customers in the direction you want them to go. Having a few starting goals will also provide a baseline for us to monitor the success of your ad campaign so we can help you determine if your digital marketing plan is meeting your goals or if it needs adjusting.
If you have a specific service area, we can also use a feature of Google Ads to target users around that location. This is ideal for brick and mortar businesses, as well as those who offer local services, such as electrical, plumbing, or home inspection. With location targeting, you can focus your advertisements on an audience that will be more likely to need and use your services, rather than throwing a wide net for anyone using Google to search for a service you offer.
Next, we’ll help you decide which keywords to bid on that will draw in your target audience. Based on your budget, we’ll select a variety of search terms based on price and audience to help narrow down your potential bidding list. Once you’ve selected a few different keywords, we can help you create the perfect, eye-catching ad to show at the top of Google searches and draw in your audience. Whether you want your ad to look like a regular Google listing, or want to post specific service information or an attractive image, we can help create an ideal ad to meet your unique goals.
Finally, we’ll help you set a budget for your Google AdWords. Like other PPC ads, Google Ads will only charge you per click on your advertisement, but it’s still important to set a maximum spending limit for each ad to ensure your digital marketing strategy is staying within your overall budget. All of these steps may seem little, but every single one is vital to the success of your Google Ads. Trust the digital marketing experts at Move Up Faster to help you create attractive, well-performing Google Advertisements for your business.
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