Changing a website’s content has a very large impact on Google rankings, knowing that Google uses content as their main way to rank websites. Most changes made to websites change the SEO in some way, Google’s rankings do fluctuate very often almost hourly. Most website owners change these three things regularly and wonder why they rank poorly on Google. Changing content including H1s, adding new pages with low-quality content, and the theme of your website’s content will all have big effects on the SEO.
When something does the opposite of what you think it will do is very frustrating but being able to control whether that happens or not is a very good feeling. When writing new content for your website it could be hurting your rankings, doing the opposite of what you expected it to do. Writing website content should be coming from your web team and if you don’t have a web team you’re hurting yourself even more because, they help with writing content that Google really likes. Looking at Google analytics will allow you to see your ranking in organic searches. Comparing the old URL’s and the new URL’s will let you know what pages of content that you changed made you rank lower. If you want to get the old content to reverse what you did, checking your backup data collector for the old content will help you rewrite the old content.
Changing the overall size of your website will definitely affect your SEO, adding new pages with irrelevant content will not help your website. The random or poor quality content will be treated sort of like empty space in Google and Google does not like empty space. Check the content, if the content isn’t relevant or unique then get rid of it google will only congratulate you by ranking you higher. The page should satisfy the user’s needs and benefit your website telling Google and your website why your business is relevant to their needs.
The theme of your business should stay consistent throughout the website, meaning that there shouldn’t be any services or products that do not have anything to do with your business. If a website service has been home interior design and the business creates a new page advertising that they now interior design office buildings. Google takes a while to recognize new services and the content that comes with them. The Google ranking will be sure to fall but will most likely bounce back depending on how popular the original service or product was. Expanding the SEO of the website will make it more visible to more organic searches. Doing what is necessary for your business is ultimately the most important thing to do but remembering what can hurt you will prepare you for change.