Your Google My Business (GMB) profile may be the first place potential customers see any information about your business, so you should make sure it’s always up-to-date and accurate.
Your GMB page is a quick and easy way for people to learn more about your business, find directions, and post reviews. Your GMB page is an important factor in determining how findable your location is when people do searches. For this reason, you want to make sure your GMB content is optimized for search, that your location data is accurate, and that you have high quality photos. Here is a link talking about GMB profile photos: https://searchengineland.com/new-research-shows-strong-link-between-google-my-business-photo-quantity-and-search-performance-320199
Your GMB page is also an influential source for customer ratings and reviews. You need to know what people are saying about your business, so it’s important that you monitor reviews and respond to them as needed. https://www.businessinsider.com/how-to-delete-a-google-review
You can also include dynamic content such as sales and special events in your GMB listing. Your GMB page can serve as a billboard announcing events and offers designed to attract customers. Do you want to boost traffic for your Memorial Day sale? Let your customers know about it on your GMB page. Do you have holiday hours? Be sure to include those in your profile as well. Keep things fresh and new, just like you do for your website.
Businesses that monitor and update their GMB profile have an advantage over those that do not. Take advantage of all that your GMB profile can do for you!