Search Engine Marketing - SEM

What is SEM?

Search Engine Marketing is a broad term for a variety of different marketing and advertising methods that are all meant to build attention to your business via search engines. This is a way for you to get a leg up on the competition in an increasingly digital marketplace. The best part about SEM is that there are a number of different options, so we can help you customize your Search Engine Marketing Plan to meet the unique needs of your business.

What SEM Options are available?

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Pay Per Click (PPC Advertising)

When you’re searching for something on Google and see the “Ad,” listings at the top of the page, chances are that’s pay per click advertising. This is opposed to the other search engine listings (organic listings) that are shown because those sites have content relevant to your search. with PPC, you only pay when a user clicks on your ad. This is often a more cost-effective way of doing digital advertising because you’re only getting charged based on the business your advertisements are bringing in.

The way PPC works is advertisers and businesses will bid on the different keywords or search terms that they want to trigger their ads. For example, if you run an HVAC business, you may want your ads to show up in searches for “air conditioning service,” “heating,” or “furnace repair.” However, you don’t want to overdo it with bidding on different keywords, because your ads are pay per click. It’s best to focus on a small group of keywords that will bring in the most business for you. At Move Up Faster, we’ll help you select the best keywords based on your business, as well as monitor how well those PPC Ads are doing. If we find that some terms aren’t bringing in a lot of visitors to your site, we’ll find a few different options that will work better.

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Display Advertising

Display advertising is made up of paid ads that are shown on social media, and even other websites. These are typically ads made up of images, graphics, or videos that will target specific audiences based on their browsing history. The goal of display advertising is to increase brand awareness and get your logo and business name in front of a potential customer as much as possible to draw in their attention and get them to visit your website or landing page for more information. You can also use digital ads to draw in more attention by showing special deals to new customers or even to spread the world about a sale you are offering.

The other benefit of increased brand awareness through display ads is that when a potential customer needs your service or product, they will think of your business first and seek you out for more information. Our goal is to help you build brand recognition to help you grow and meet your business goals.

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Remarketing & Targeting

Will remarketing and retargeting, you can create ads that target past visitors to your website. When users view your site, cookies are creating to track the user throughout their web browsing. You can use this to place ads on other websites or social media that they often visit to keep their attention coming back to your business. These ads can even target past visitors to your site based on the pages and products they viewed! For example, if a jewelry store website is broken down into different pages for rings, necklaces, and watches, that business’s retargeting ads will specifically advertise their watches on sites a user who viewed the watch page is using.

Remarketing and retargeting ads will typically show up as a banner or content ad on other sites, so they are very versatile in what types of graphics and content can be shown. We’ll work with you to understand your advertisement needs and create several eye-catching ads to help meet those needs.

Call us to find out how we can help you Move Up Faster with search engines.

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