What is the difference between SEO and PPC?

Search Engine Optimization (SEO)

  • Focused on increasing organic listings
  • Longer timeline to see results
  • Combination of website content and coding updates
  • Long term results and savings

Understanding SEO is great for your digital marketing as a whole, and can make a huge difference in your search engine listings in the long run. Its primary focus is increasing organic listings, so it is a much more cost-effective way of bringing more attention to your business online. However, because it is intended mostly for organic listings, using only SEO can take much longer to show the desired results. That’s not to say that it’s not worth gaining SEO skills if you’re looking for immediate results. When you do any digital marketing, including PPC, understanding how search engine optimization works can help you select great keywords and improve your long-term search engine listings.

Pay Per Click (PPC)

  • Focused on getting to the top of Google listings fast
  • Immediate results by paying Google
  • Bidding based on keyword research
  • Advertising over organic listings

Pay per click advertising is meant to get your business to the top of search engine listings fast! Businesses bid on different keywords that they’d like their ads to show up for, and, based on how much they pay and their search engine ranking, their ad will show up near the top of searches with other businesses who have bid on the same words. PPC is higher cost than SEO, but it collapses the timelines for getting your business to the top of search engine listings. PPC is a great option if you’re looking to pay a little more for immediate results. However, when it comes to selecting keywords and creating a PPC plan, some SEO does come in.

The first thing we do at Move Up Faster is work to understand what goals you have for your business and determine how to create a digital marketing solution to meet those goals. We will design a custom plan based upon your business needs to drive results. We’ll help you decide if SEO and PPC could benefit your online presence and help you bring in more business to move up faster on Google.

Let us build a plan that’s right for you! 
Please fill out the form below, and let our experts determine what is right for you.

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